SEO
SEO is nothing but creating an effective Content,Design,Strategy,quality links etc.
What is SEO?
SEO is primarily concerned with ensuring that your website ranks higher in search engine results, thereby driving more traffic to your site and potentially more business.
Steps to Create an SEO Strategy!
Before making SEO Strategy you need to have good monitoring and tracking skills.Below are some points in creating an SEO strategy:
- Identify your target market: SEO today is not about just grabbing as much traffic as possible but attracting potential customers who are interested in what you have to offer.Have to think about Demographics.Google Analytics helps in identifying those areas.
- Mobile markets are bigger than desktops:Now a Days Mobile marketing is increasing we need to optimize our site to Mobile phones,tablets.You can check your website compatibility through: https://www.google.com/webmasters/tools/mobile-friendly/
- Clear website and quality content is master: A user-friendly website, with clear navigation, SEO keywords and optimized with relevant, quality content is what is really going to build up traffic.
- Quality links count :Getting as many links as possible out there on other sites. Inbound or back links are still incredibly important and can act as a stamp of legitimacy for your site. However, today it is all about quality not quantity, with links on relevant sites potentially bringing in more referral traffic and more users from your target group.
- Social media has a pivotal role: Social media is an evolving platform that has changed from a medium to share content only to a viable marketing device. Users will often come to your website via social media so to optimize your online presence, in line with SEO, you need to create an up-to-date, engaging, and personalized approach that often steps outside the realms of classic marketing campaigns.
- Monitoring and Tracking: A vital element of any SEO strategy is to follow how it is working. Google Analytics or another analytics tool can provide valuable data for understanding how changes affect your traffic volume and ultimately your conversions. To be successful with your digital marketing strategy you need to know what works and be able to quickly and effectively adapt if a method is not working.
Top 5 free tools for SEO
There are six essential types of tools for managing SEO. The tools are:
- a)Keyword analysis
- b)Rankings
- c)Content Ideas
- d)Link Building
- e)Technical SEO
a) Keyword Analysis Tools
Brian Dean stated that “Without Keywords there is no such thing as SEO”.
Naturally, keywords guide search engine users to your site, meaning how popular your site is, depends greatly on how well you utilise them.
Free – Ubersuggest
b) Rankings Tools
Knowing where your site currently ranks is also incredibly important. It allows you to track which of your online marketing strategies are working best.
Free tool - Google Search Console
c) Content effectiveness tools.
As Bing’s Duane Forrester said, “all SEO Ranking signals revolve around content of some kind” highlighting the impact good content has on your site.Coming up with fresh and unique ideas day in day out is incredibly hard, however necessary to keep your site not only relevant and engaging for your audience, but optimized for search engines.
Free – Outdated Content Finder
d) Link Building Tools
Although google says we shouldn’t be "link building", it still stands that links are one of the greatest Ranking Factors today.Provided the content is strong enough, one gets some lovely new content for their site, the other gets to raise awareness of their site or become a bit more of an authority on a subject matter.
Free - LinkMiner Plugin.
e) Technical SEO tools
Being able to dig around on the 'back-end' of your site, getting to know how it functions and any issues with it is a pivotal step in reaching optimisation.
No comments:
Write comments